Course Details

ENTR 301Marketing/Promotion in Entrepreneurship

The objective of this course is to define marketing and market(s); analyze the customer and competition; develop strategies using the 4-P's of marketing-product, price, promotion, and place; and learn the basics of conducting market research. Students will also gain hands-on experience in writing market plans for potential businesses.
Instructor:
Credits: 1
Offered: Fall2009
Date/Time:
Required course for:
DDN: Yes